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THE
BROKERAGE SHIFT

A clear look at where real estate is heading — and what it means for you.

  • REALTOR
  • BROKER
  • EDUCATOR
FIND YOUR PATH

REAL ESTATE IS CHANGING.

WHAT’S YOUR
NEXT MOVE?

The Real–RE/MAX deal could change your options. What does it mean for you?
  • REALTOR
  • BROKER
  • EDUCATOR
Compare My Business

Independent Agent

Look at your current business through the lens of commissions, fees, technology, database value, revenue share, equity and long-term earning potential.
EXPLORE MY GROWTH PATH

Independent Agent

Rethink your fees, technology, and long-term upside.
COMPARE MY OPTIONS
BUILD MY GROWTH SCENARIO

Team Leader

Explore recruiting, retention, agent productivity, ProTeams, systems, economics and what greater leverage could look like for your team.

EXPLORE MY TEAM’S POTENTIAL

TEAM LEADER

Is your brokerage giving your team the tools and economics to grow?
EXPLORE MY TEAM’S OPTIONS
EXPLORE MY NEXT CHAPTER

BROKER / OWNER

Understand what the new organization could mean for your franchise, technology, infrastructure, recruiting, costs, succession and long-term enterprise value.
REQUEST A PRIVATE CONVERSATION

BROKER / OWNER

The game is changing. What happens to what you’ve built?

DISCUSS MY OPTIONS
BUILD MY CAREER

NEW AGENT

Starting your first 24 months? Understand the training, mentorship, technology, lead generation and business systems that can help you build properly from the beginning.
BUILD MY AGENT PATH

NEW AGENT

Start with a 24-month plan for a changing industry.
EXPLORE MY PATH
WHAT CHANGED

THE SHIFT, EXPLAINED

Real and RE/MAX officially came together on August 24, 2026, creating Real REMAX Group while continuing to operate as distinct brands.

The deal is done. Now the bigger question is what the combined organization, technology and opportunities could mean for your career or business.

Whether you’re an Agent, Team leader or Broker/Owner, what comes next may look very different for you.

WHAT EACH SIDE BRINGS

Two Models.
DIFFERENT STRENGTHS.

Two Models.
One Conversation.

TRADITIONAL

  • Globally recognized real estate brand
  • Locally owned and operated brokerages
  • Physical office and market presence
  • Established referral network
  • Broker-led support and infrastructure

CLOUD-BASED

  • Cloud-based operations and infrastructure
  • Commission cap and agent economics
  • Cloud-based infrastructure
  • Integrated technology
  • Revenue share and equity opportunities

WHAT STAYS

  • RE/MAX brand
  • RE/MAX franchise model
  • Real brand
  • Real brokerage model
  • Existing agent identities

WHAT'S OPENING UP

  • Technology
  • AI tools
  • reZEN
  • Leo
  • Real Wallet
  • Shared infrastructure

WHAT WE’RE WATCHING

  • Agent economics
  • Broker/Owner opportunities
  • Technology rollout
  • Recruiting implications
  • Team models
  • Long-term integration

THE OPPORTUNITY
DEPENDS ON WHERE YOU SIT.

THE OPPORTUNITY DEPENDS ON WHERE YOU SIT.

TEAM LEADER

Build a business that grows beyond your own production.

  • Recruiting
  • Retention
  • ProTeams
  • Agent productivity
  • Systems
  • Team economics
BUILD MY TEAM GROWTH SCENARIO

INDEPENDENT AGENT

Understand the economics behind your business.
  • Commission and cap
  • Fees
  • Database value
  • Revenue share
  • Equity
  • Technology
COMPARE MY BUSINESS

NEW AGENT

Build the foundation correctly from day one.
  • Training
  • Mentorship
  • Database
  • Personal brand
  • Lead generation
  • Technology
BUILD MY 12-MONTH AGENT PLAN

BROKER / OWNER

Protect what you’ve built while evaluating what comes next.
  • Brokerage economics
  • Infrastructure
  • Private Label
  • Technology adoption
  • Brand value
  • Succession
DISCUSS MY OPTIONS PRIVATELY
ALEX BURNS

I’ve Lived
This Business.

RE/MAX helped build my career. After more than 20 years in the industry, I understand the value of a strong brand, great training and the right people around you.
I also know the business is evolving. New technology, economics and ownership models are creating opportunities that did not exist when many of us began.
I’m here to help you understand what’s changing, what’s possible and what may make sense for you.
MEET ALEX
Everything Agents Need to Grow

Built to Help Agents Build
Better Businesses

Real combines technology, financial opportunities,
professional development, and agent support within one connected brokerage platform.

01

Build Long-Term
Wealth

Create value beyond the transaction.

02

Smarter Business Technology

Work smarter with connected tools.

03

Training That Drives Growth

Learn, improve, and grow.

04

Accessible Agent Benefits

More support beyond your business.

05

A Connected Agent Community

Grow alongside other professionals.
You don’t have to be at the beginning to take the next step.
find my next move
MY JOURNEY

Built to Help Agents Build Better Businesses

Built to Help Agents Build Better Businesses

My experience spans sales, brokerage ownership, team leadership, agent development and real estate education.

01

Build Long-Term Wealth

Create value beyond the transaction.

02

Smarter Business Technology

Work smarter with connected tools.

03

Training That Drives Growth

Learn, improve, and grow.

04

Accessible Agent Benefits

More support beyond your business.

05

Training That Drives Growth

A Connected Agent Community
You don’t have to be at the beginning to take the next step.
find my next move
WHAT COMES NEXT
The opportunity may be in understanding how the strengths of both models could work together—and what that could mean at your stage of the business.
UNDERSTAND THE MODELS
THE TECHNOLOGY STORY

REAL'S TECHNOLOGY MEETS THE RE/MAX NETWORK

WHY I’M EXCITED ABOUT REAL

Real has built a connected technology ecosystem designed around how agents actually run their businesses.
At the centre is reZEN, connecting brokerage operations and transactions, supported by Leo’s AI-powered intelligence and automation and Real Wallet’s integrated financial tools.
EXPLORE REAL TECHNOLOGY
THE BUSINESS BEHIND THE BRAND
THE BUSINESS BEHIND THE BRAND

WHAT DOES IT TAKE TO
RUN YOUR BROKERAGE TODAY?

WHAT DOES IT TAKE TO RUN YOUR BROKERAGE TODAY?

Running a brokerage means managing more than agents and transactions. There’s an entire business operating behind the brand.

THE COST

What does it take to keep everything running?
Staff, office expenses, technology, administration and systems all affect the economics of the brokerage.

THE OPPORTUNITY

What could become simpler?
New infrastructure could change how much your brokerage has to manage, maintain and operate itself.

BROKERAGE ECONOMICS

Revenue, margins and the real cost of operating the business.

STAFF + OVERHEAD

People, administration, office costs and operational complexity.

INFRASTRUCTURE

The systems and processes required to keep the brokerage moving.

TECHNOLOGY ADOPTION

Where connected technology could simplify or consolidate operations.

THE videos

INDUSTRY VOICES

Hear from one of Real Canada’s early pioneers and gain an inside perspective on the company’s growth, technology and vision.

Why Brad Moved To Real

The Vision Behind Real

The Technology Real

view all videos
THE BLOG

REAL ESTATE INSIGHTS

view all insights
our faq

YOUR QUESTIONS,
ANSWERED

VIEW ALL ANSWERS
What is Real REMAX Group?
Real REMAX Group is the parent organization created through the combination of Real and RE/MAX. RE/MAX remains RE/MAX, and Real remains Real, while both brands operate within the larger organization.
Real is a cloud-based brokerage that gives agents one connected platform for transactions, commissions, support and business growth. Agents can earn through their production while also having access to revenue share and equity opportunities.
What does this mean for Broker/Owners?
Broker/Owners have an opportunity to evaluate what the combined organization could mean for growth, recruiting, retention and long-term succession planning. Because every brokerage is different, this is best explored through a private conversation with Alex.
Agents and teams can explore a model built around technology, collaboration and multiple ways to create value. The opportunity may include greater efficiency, expanded support and the ability to build income beyond the next transaction.
our faq

YOUR QUESTIONS,
ANSWERED

What is Real REMAX Group?
Real REMAX Group is the parent organization created through the combination of Real and RE/MAX. RE/MAX remains RE/MAX, and Real remains Real, while both brands operate within the larger organization.
Real is a cloud-based brokerage that gives agents one connected platform for transactions, commissions, support and business growth. Agents can earn through their production while also having access to revenue share and equity opportunities.
Broker/Owners have an opportunity to evaluate what the combined organization could mean for growth, recruiting, retention and long-term succession planning. Because every brokerage is different, this is best explored through a private conversation with Alex.
Agents and teams can explore a model built around technology, collaboration and multiple ways to create value. The opportunity may include greater efficiency, expanded support and the ability to build income beyond the next transaction.
VIEW ALL ANSWERS
LATEST COVERAGE

IN THE NEWS

Stay up to date with independent coverage and industry news about Real REMAX Group.

Fortress Jointly Leads $550M Financing for Real’s Acquisition of RE/MAX

Sept. 16
READ THE FULL STORY

Who’s Running Real REMAX? The New Leadership Team Takes Shape

Sept. 9
READ THE FULL STORY

Clayton Coastal Group Joins Real Brokerage With 37 Agents

Sept. 9
READ THE FULL STORY

Real REMAX Group’s 2026 Outlook

Sept. 16
READ THE FULL STORY
view all news

You Don’t Need To Have
Everything Figured Out Today

You Don’t Need To Have Everything Figured Out Today

But you should understand what’s happening, what’s possible and where you want to go next.

Let’s Figure Out Your Next Move.

Tell Alex where you are today and what you want to build next. No pressure. No predetermined path. Just an honest conversation about your options.